Posted at 12:08h in Alzheimer's Disease, Memory Ball 2016, Toronto, Toronto Events 0 CommentsIt's time for the big reveal! We are ecstatic to announce the success of the 5th Annual Memory Ball presented by Feature Foods. With your support, we raised $115,000 for the Alzheimer Society of Toronto! Memory Ball was held on Saturday, April2 at the historic Palais Royale Ballroom, with MC Amanda Logan of Z1035. For our 2016 event, we enhanced the overall event experience by adding many new types of entertainment. Performers included long-time Memory Ball supporters Sax 4th Avenue, and some new talent, DJ Alex Tribe and DJ Guillaume Viau. Guests were treated to live watercolour portraits by artist Beckie di Leo, snaps in an animated GIF photo booth from #BLKBX, a midnight potato bar and Burrito Boyz burritos to enjoy on the way home. Guests also enjoyed Absolut Elyx vodka and herring from Feature Foods’ customized bar. In addition to the entertainment at the event, our main goal for MemoryBall is to increase awareness of Alzheimer’s disease and the plight faced by young caregivers. Memory Ball co-founder Kathryn Fudurich showed a video she created of three Alzheimer’s caregivers (Katie, Claire and Jamie) reading a letter they wrote to their parents with early-onset Alzheimer’s. The video elicited many emotions from the crowd. Afterwards, teary-eyed AST CEO Cathy Barrick made a rousing speech. Not mincing words, she told the audience that “[they] are going to kick Alzheimer’s ass,” to cheers from the crowd. Throughout the evening, guests could pause at the ‘Wall of Memories’ which was filled with pre-submitted photos of loved ones affected by Alzheimer’s disease and related dementias, further anchoring the event’s purpose. In its fifth year, Memory Ball has raised a total of $115,000, for a grand total of $310,000 over the past five years. This year marks the most raised by Memory Ball in a single year. These funds will be used to increase public awareness of dementia, to promote research and to advocate for services that respect the dignity of the individual. Direct beneficiaries include people with dementia, their families and caregivers. We'd like to thank its presenting sponsor Feature Foods in addition to all other major sponsors including Cadillac, RBC Foundation, Dr. Daniel C. Andreae, J.P. Wiser’s Whisky, Absolut Vodka, PB Marketing, Bell Canada, Stikeman Elliott, JC Clark Investments, Rady-Pentek & Edward Surveying, Woodhouse Brewing Company, Michael Kors and Langton Communications. We're busy planning for the next Memory Ball and upcoming fundraising events throughout 2016 and into 2017. If you're interested in volunteering your time, please comment below or email us at info[at]memoryball.org.